
Our Green Light mentoring program helps women across Custom Fleet grow their leadership skills and confidence.
This year, we’re shining a light on the program, created by the ElevateHER team. In this interview, we hear from one of our mentors about their experience.
Green Light mentors are business leaders within Custom Fleet, both men and women, who volunteer their time to support women in our business to enhance their professional skills.
ElevateHER team member Madhu Chakraborty sat down with Daniel Malpass to talk about his mentoring experience.
I mentored Ashea Sherman during the six-month Green Light program. It was such a rewarding experience that we’ve continued our mentoring relationship even after the formal program ended.
Yes, it was although I’ve mentored others in the past. This program felt more structured, which I appreciated. The mentor-mentee matching process was thoughtful and intentional, which really helped.
Ashea and I already had a working relationship, so we had a strong foundation. I also liked that the mentee took the lead in scheduling and providing updates. It fostered accountability and showed real commitment.
I’ve been with Custom Fleet for 17 years in various leadership roles, and I’ve always enjoyed mentoring. It’s fulfilling to share what I’ve learned and engage in meaningful, two-way conversations that create value for both people.
The relationship itself is central. Both mentor and mentee need to invest time in understanding each other—backgrounds, goals, and priorities. Accountability on both sides is also crucial to ensure progress is made.
Every mentoring relationship is unique. I tailor my approach based on their personality, role, and aspirations. Setting clear, shared objectives at the beginning is essential.
One of Ashea’s goals was to create more space for strategic thinking. I encouraged her to delegate more. She handed over some operational meetings to her account managers, which freed her up to focus on long-term strategy. It was a win for her and a great development opportunity for her team.
Absolutely. She became more intentional about protecting time for strategic work. Previously, she’d book time for it but let other meetings take over. We worked on making that time non-negotiable, and she stuck with it.
It made me reflect on my own habits—sometimes I wasn’t great at blocking out strategic time myself. So I started doing it too. That change inspired both our teams to make time for strategic thinking.
I think we could have been clearer about our goals from the outset. We had objectives, but they weren’t very measurable. That would have helped us track progress more effectively.
It creates a safe space for open, honest conversations that don’t always happen in a typical reporting line. It encourages vulnerability and growth. For women in leadership, it formalises an opportunity that might not otherwise exist, helping to increase representation and support career progression.
Make sure you’re genuinely invested and doing it for the right reasons. It’s not just about giving advice, it’s about listening, learning, and growing together.
Come in with passion and a clear sense of what you want to achieve. Be open, engaged, and willing to be vulnerable. That’s where the real growth happens.
It’s been an absolute privilege to be part of the program.